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How To Build Your Personal Brand In 2021

personal brand

Unless you know how to build your personal brand in 2021, you may struggle to get the number of visitors you expect to your website.

Outdated SEO methods no longer work, and the direct approach of identifying yourself as an authority in your field is a great way of making sure your business progresses with you.

There are several ways you could create a personal brand, and each approach differs from the other in terms of the time you need to devote and the resources you must muster.


  1. Turn Yourself Into A Blogger

You turn yourself into a personal brand when you become a blogger. A distinct identity is established with the online community when you publish content as an authority.

Depending on your resources, you can become a micro influencer and build a list anywhere between 1000 to 100,000 followers in your niche. You are then considered an authority in your field or specialist on a particular topic.

Personal branding is a tested method that has created many famous personalities who people look up to and visit their websites regularly.

However, people also follow bloggers who can keep them engaged with their content. It could be information, FAQs, guides, products, and services.

The ideal blogger can create a brand on a very personal level. The best part of this concept is that you can become a personal brand even without having a business in hand.

That brings us to a very useful brand-building exercise. Joint venture or hire a micro influencer to get associated with your brand. This is how you build your personal brand using the authority of an influencer.

It could be one of the best investments you make to promote your business quickly.


  1. Become A Social Media Guru

If you’ve seen a corporate brand establish a definite identity on social media, then you can create a personal brand in the same mold on the social media platform.

The good news is that social media is ideal for you to establish a personal brand. People interested in different topics join for free.

All you have to do is frequent groups, pages, and channels dedicated to your topic. Begin by answering questions to demonstrate your expertise. You’ll be surprised to find people who didn’t ask the initial question come up with subsidiary queries and requests for you to fulfill.

Have a definite branding goal in mind, then pursue that goal with the right mix of tactics.

As an example, if you have a business related to the field of education, Linkedin is a great place to build your profile. There are thousands of professionals waiting to be discovered with new job opportunities.


  1. Repurpose Blog Content On Multiple Channels

A long blog post takes time to create, and its reach is limited unless you spread the message that it is published. There are different ways you can syndicate the same blog post.

Podcasts: Turn the same content into a podcast. This can be done when you are traveling or even as you’re compiling the blog post. Podcasts allow you to share ideas and information with your followers in a more personal way.

Emails: Condense the post and send it to your email list with a link that leads them back to your blog post.

Videos: According to Statista, the Hello video by Adele reached 1 billion YouTube streams in February 2020. If you succeed in becoming an influencer on YouTube, you can successfully promote your business to a very large and interested audience.

Now that you know how to build your personal brand, there’s nothing to stop you from becoming an established influencer in your field. Just go for it!